This is so much fun. It’s the latest video from the band OK Go called “White Knuckles”, which has become a YouTube sensation. Susan became an OK Go fan when she discovered that they wrote and performed the theme song for NPR’s Fresh Air with Terry Gross (she’s an NPR geek).
But this video is amazing. After weeks of choreography and dog training, they shot 128 takes over two weeks, but what you see is all of take number 72. That’s right, it was done in one take, no editing, using mostly rescue dogs.
The band’s lead singer, Damian Kulash explains that while the dogs were definitely trained, “We wanted the dogs just to do what they do best: running and jumping and sitting and, you know, eating.” When you download the video from the OK Go Website, net proceeds go to support the ASPCA (the American Society for the Prevention of Cruelty to Animals), specifically to support rural, volunteer-run animal shelters in America.
The video premiered on the September 20 broadcast of the Ellen Degeneres Show and her Website also includes a some great footage of the behind the scenes making of the video.
We’re often asked why we don’t carry dogs or puppies at The Animal Store. The answer is simple. We believe that the best way to bring a new dog into your home is by adoption from a rescue shelter or through a reputable breeder. Once you have found the right one, we have everything you need here at The Animal Store to keep your family dog, happy, healthy, well fed and entertained. Mention the OK Go “White Knuckles” video and get 10% off any single item for your dog*.
*Offer good on white tags only; expires 10/31/10.